Website Design & Management

The Web Design Process

I incorporate my 20 + years as a professional photographer, designer, and visual branding specialist to build websites that presents your business professionally, boost search engine rankings, increase website traffic, and targets customers in your area who are searching for your services.

From Concept to Completion

Every project begins with an analysis of your market audience, competitors, and the actions you want your visitors to take on your site. We'll create a content strategy to transform your website into a valuable marketing tool geared toward increasing your online presence and converting visitors into customers.

Professional Staff Headshots and On Site Photography

Next, I incorporate my 20 + years of experience in the photography business to capture the staff of your organization in a professional, yet approachable manner that will earn the trust of visitors to your site. These images will be incorporated into your website, as well as delivered digitally to you for personal, print, and promotional use. We'll also consider any details or "hero" imagery you'd like to incorporate into your site, such as group shots, office exteriors, law books, staged document signings, etc.

Optimized for Greater Visibility

Content Buildout

The more content you have, the more visible your site will eventually become, and the higher you'll rank in search results. To achieve this we'll analyze the services, accomplishments, and skills of your business to expand the content of your website to its fullest potential. We'll utilize the information we compile to bulk up the various pages of your website in a tasteful yet strategic modern web design.

SEO Optimization

A well-designed website is only as powerful as its visibility. Your site will be designed to meet essential SEO standards to ensure you're found online, with a comprehensive strategy tailored to attracting the right audience and turning them into loyal customers.

Mobile-Friendly Responsive Design

With users accessing websites on various devices, your site needs to look and function perfectly across all screens. Our responsive designs guarantees your website is accessible to more potential customers, delivering a meaningful experience on any device.

Website Accessibility & ADA Compliance

Ensuring your website is accessible expands your reach to all potential customers and enhances the user experience for everyone. Our team adheres to the latest Web Content Accessibility Guidelines (WCAG), crafting legally compliant, user-friendly web content for both desktop and mobile users.

Optional Website Maintenance & Support

A hassle-free maintenance plan ensures your website stays up-to-date and runs seamlessly, from minor tweaks to CMS/hosting and SEO updates.

How long does it take to design a new website?
The duration of a web design varies depending on the size and complexity of the site, including the amount of pre-produced content provided, customization needs, client availability for photography, and number of revisions. A simple web layout with all content provided may take as little as ten days to two weeks, while the average buildout is usually 4-5 weeks.
How much does a new website cost?
A standard website is $2,400. This includes a home page, about page, services page, FAQ page, and contact page, as well as a hidden landing page stragetically designed for SEO leads; on-site headshots for staff of up to 5 individuals, group image and/or exterior imagery; content expansion for greater on-site SEO rankings, a responsive web design for easy viewing across all devices; and a layout and design aesthetic that adheres to ADA compliance standards.

Custom quotes are available for clients who require a more complex site structure, generally involving more navigable pages, a greater number of landing pages, additional photography needs and third-party plug-ins or applications.
What do you need from me?
To ensure the smoothest possible website buildout, there are three things I'll need from each client:

1) Information about your business
To maximize the content on your new website, I'll draw information for content from your current site, as well as any additional information you can provide that will help to expand the content we present on your site. The more content the better, so I'll do everything on my end to strategically expand the information you can provide to help boost your SEO rankings.

2) Time for Photography
Professional photography will set your site apart from the sites of your competitiors. I'll just need a brief window of time when everyone on your staff can be available for a professional headshot, as well as any other images that might enhance the presentation of your site, such as a group photo, or exterior images of your office or building.

3) Access to your DNS records, found with your domain name provider. Websites have two essential components: the domain name, such as www.sandlingaither.com, which is purchased from a domain name provider, like as GoDaddy.com, and the content, which is everything you see, such as text, photos, and information, contained within the pages of a website and hosted by a CMS, or content managment system, such as Duda.co, Squarespace, or Wordpress. If you already have a current website, I'll need access to something called the DNS records found with your domain name provider, which are simple boxes containing a few short codes that I'll need to access.
What happens with my new site upon completion?
After your website is complete and published, it will be hosted on the CMS (Content Management System), Duda.co, at a monthly rate of $25 or ($19/month when paid annually), for which the client will assume repsonsibility. This is a common and competitive rate amongst most website content hosting platforms.

Each client has three options:

1) Transfer and full control of your website, in which you will have access to the backend of your website and will be responsible for monthly hosting payments.

2) Site Managment: I will maintain your site, including monthly payments, CMS updates, and any basic content updates, for $100/month.

3)Site Managment and Moderation: I will maintain your site, including monthly payments, CMS updates, basic content updates, as well as a monthly blog installment, featuring news and current, relevant info intended to boost SEO rankings, for $250/month.

Please note that these rates may be affected by any third-party applications or plug-ins required by the client, such as calendar and scheduling, e-commerce applications, etc.

Wondering if an upgrade would benefit your business? Simply compare your current website against the standard criteria listed above. If your site is missing any vital requirements of a modern website, then you're most likely missing out on valuable business.

In today’s digital age, your website is not only a virtual business card—it’s your storefront, your face to the digital world, and the primary tool for attracting clients to your business, all rolled into one. And if your current site isn't up to speed, you're probably missing out on valuable opportunities: Statistics show that 74% of consumers judge a business’s credibility based on its website design, and websites with professional imagery see a 94% boost in engagement. And with over 90% of individuals seeking business solutions online, there’s a significant opportunity to capture more clients.